Solace —
Recruitment Website
Built a high-performance Next.js marketing website for a recruitment agency serving venture-backed startups — with dynamic job listings, application flows, and Notion CMS integration for full content control.
Year
2024
Industry
Recruitment / HR
Client
Solace
Duration
2+ months
01 —Problem
A premium agency with a generic website
Solace works with venture-backed startups — companies that move fast, have high standards, and make quick judgments about who they trust with something as important as hiring. Their old website didn't reflect any of that. It was generic, had no job listings system, and gave candidates no real way to find open roles or apply without going through a back-and-forth email chain.
For a recruitment agency positioning itself as a premium partner for high-growth companies, first impressions matter enormously. A site that looks like everyone else's is a quiet signal to potential clients that you're not worth their time — even before a single conversation starts.
02 —Agitation
Three audiences, all underserved at once
The website had to work hard for three very different people. Startup clients needed to land on something that instantly felt credible and premium — the kind of agency worth trusting with a critical hire. Candidates needed a clean way to find relevant roles and actually apply without friction. And the internal team needed to be able to update job listings, manage content, and handle candidate data without filing a request to a developer every time something changed.
A generic template site with no job system wasn't just a design problem — it was a business problem. Every week it stayed that way was another week Solace was losing ground to agencies that looked the part.
03 —Solution
Built for credibility, conversion, and independence
I led the frontend development of the new Solace website — a Next.js marketing site designed to position the agency as a serious player in the startup hiring space from the very first scroll. Dynamic job listings and a full application submission flow gave candidates a proper self-serve experience, while contact forms fed directly into a structured workflow for the team to manage leads and candidate data without losing anything in an inbox.
Notion CMS integration was the piece that gave the team real independence — job postings, page content, and candidate information all manageable from a tool they already used, with no code involved. The result is a site the team actually owns, not one they have to maintain through a developer.
04 —Summary
Looks the part, works even harder
Solace now has a website that matches the caliber of the clients they serve — with a job system that works for candidates, a content setup that works for the team, and a first impression that works for the business.
